This is a multi-benefit program.  Form a cooperative partnership with the Marketing departments of EVERY state funded college and university (including community colleges) to formulate and submit competing marketing plans for state tourism and other programs (with the state government communicating specifications to each school).  Each school's Marketing department may choose to work on this program as an end of semester project.  The winning school(s) marketing program will result in formal recognition of efforts by award of grants to that specific department and possibly a trophy.  This will have a benefit of continuous injection of new ideas for the state and simultaneous empowerment of Virginia's college students interested in Marketing/Business programs.